emily-ellis Emily Ellis

Partner

BA LLB
Lawyer and Registered Patent Attorney (New Zealand & Australia)
Email: emily.ellis@ellisterry.com
DDI: (09) 379 0799
Mobile: 021 515 220

Specialist Areas

Brands, Copyright

Expertise

  • Brand Clearance and protection
  • Brand Enforcement
  • Infringement Advice
  • Portfolio Management
  • Branding Strategies and Architecture
  • Fair Trading Act and Passing Off issues
  • Domain Name acquisition and maintenance
  • Advice on the IP aspects of distribution and licence agreements

Experience

Emily worked in London in the IP department of Linklaters and then for the trade mark firm Grant Spencer Caisley & Porteous LLP (GSCP).

She was involved in advising on the availability of brands, the filing and prosecution of trade mark applications, trade mark oppositions, and their resolution.

After a stint back in New Zealand working for Baldwins in Auckland Emily returned to Europe and spent a year with the Paris based IP law firm Cabinet Hirsch, where she continued working in the trade mark field, including advising in relation to French national registrations, Community Trade Marks and International (Madrid) registrations. After this year in Paris she moved to London and again worked for GSCP.

Following on from her time in Europe in 2001 Emily moved back to Baldwins in Auckland, where she stayed until joining this firm in 2007.

Emily provides general trade mark and branding advice to a wide range of local and foreign clients from a variety of industries including food and beverage, manufacturing, technology, education and entertainment, insurance and accounting, farming, clothing and textiles. She works closely with her clients to first understand their businesses and then find a solution to their branding issues which best suits their requirements.   She is involved in brand strategy, portfolio management, and a variety of both contentious and non-contentious brand issues.